E-conolight Case Study

Overview:

E-conolight a Wisconsin-based company sells high-quality, value-priced indoor and outdoor lighting fixtures and accessories that cover a wide range of residential, commercial, professional and industrial applications. E-conolight products give you efficient lighting for less money. Alpine Consulting was asked to implement a new design and theme into E-conolight’s existing Magento Enterprise installation.

Highlights:

E-conolight has undergone many changes over the past three years and has set the future direction for their website. The initial design of the site did not encompass the breadth of site visitors, nor was it easy to navigate. The main goals of the site redesign were to enhance the user experience by allowing better ways to search and creating a checkout funnel with less friction. These enhancements follow design and Magento best practices to provide an efficient way to navigate the site.

By including features such as Shop by Application, the site gives customers the ability to search for products based on their specific project and only show relevant products. For the more difficult configurable products, a new a guided process was fashioned for a higher quality shopping experience. The new redesign of the site has proven to be very successful for E-conolight and the results show it.

Realized Results:

    • Orders volume is the highest E-conolight has experienced
    • Site traffic has increased significantly (year over year)
    • % repeat customers has increased by

– Visits have increased 32%
– Unique visitors have increased 33%

  • AOV – has increased by 21%
  • Bounce rate is much lower (Lower by 3%)
  • Newsletter increase (list has grown from 20 – 200)