Online Pharmacy Sees 327% YOY Growth on M2 Commerce Cloud
Founded in 1971, Spectrum Chemical Manufacturing is one of the largest privately-owned manufacturers of chemicals and laboratory products in the United States. Spectrum’s outdated Oracle website required a high amount of IT involvement to manage content and promotions. They asked Alpine Consulting to utilize Magento 2 Commerce Cloud to deliver a modern front-end user experience that would facilitate self-service content management.
Spectrum also needed a solution that could enable buyers to access company-specific pricing and promotions. The overall success of the project relied heavily on building a successful real-time integration between Magento Commerce, their Oracle EBS ERP and SLI Systems search.

Since launching in February 2020, spectrumrx.com has done over 400 orders containing more than 1,800 items. This added up to a 327% YOY increase in online sales for March.
The Solution
Alpine delivered a modern B2B/B2C commerce solution utilizing Magento Commerce native APIs to connect to Oracle EBS and facilitate real time pricing and inventory data flow. This functionality became especially important through the COVID-19 crisis as Spectrum’s product inventory levels fluctuated rapidly due to high demand.
Magento 2’s simple content management capabilities - page builder and the customized promotion engine - allowed Spectrum to remain nimble with messaging and alerts. High-volume product data imports has also allowed Spectrum to keep catalogs up to date so that critical, lifesaving products can be delivered to customers when promised and with no surprises.
Core Functionality
- Integrations with Oracle EBS via Magento APIs and SLI website search
- Magento 2 Commerce B2B Module
- Custom PDP Logic to format data on mobile and tablet screens
- Customized promotions engine that facilitates complex price and shipping logic in coordination with Oracle EBS
- Ability to load thousands of products via import files
- Marketer-friendly content management with Page Builder